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| Noel Kerns |
This is nothing new...the Prada Marfa permanently installed sculpture, by artists Elmegreen and Dragset, inaugurated in 2005 in the middle of route 90, Texas. They called it a "pop architectural land art project", or to put it better: a well done mix of art object and publicity campaign.
I always found interesting the clashing way the desert and the minimal but very luxurious brand come together somehow...like they naturaly belong in this opposition. A work of art that makes me smile.
